Turkey's Soft Power Capacity: Geopolitics of Aviation and the Turkish Airlines

With its more than 290 flight destinations, Turkish Airlines emerges as Turkey's new face of transportation and a major facilitator of Turkey's international reputation. The airlines' continental connections and in-flight services help Turkey's visibility not only in the air but also on the ground, as being the one of nation's image-making instruments and a national trademark. In this framework, this paper focuses on Turkish Airlines' contribution to Turkey's soft power capability while being essential to public diplomacy in the future.